Site promotion is a tool for the development of your business, and the effectiveness of the promotion directly affects the effectiveness of the business.
There are several ways to promote through the site
• SEO promotion
• Contextual advertising
• Social promotion
These methods are the main ones, but there are also additional tools for improving the promotion of the site. The main thing is not to miss this important aspect in the development of your business on the Internet as promotion through the site. Naturally, which of the promotion options is better to choose is up to you, but you must definitely entrust it to professionals.
SEO promotion
SEO (Search Engine Optimization) is a set of actions that help potential customers quickly find your site in Google, Yandex (and other) search engines. The goal of SEO is to build robots’ trust in the resource.
This type of promotion requires time and a lot of work on the site, but the result is positive. The number of visitors to your site increases and, as a result, the profit of your business increases.
The guarantee of our success is professional work in several stages:
1. Selection of a set of key phrases that are most often found in site tests
2. Analysis of output by search engines based on keywords and phrases
3. Site code optimization, site content editing
4. Registration in directories, increasing the number of external links
5. Adding changed texts to the site
6. Monitoring of results
7. Achievement of goals:
– Increasing site traffic
– Increasing the company’s visibility
– Increased sales growth
– Increasing the company’s visibility
Contextual advertising
Contextual ads are more than just ads that are displayed according to the content of the web page they are placed on. Today, it is a powerful and highly accurate tool for reaching your potential customers online. With the help of modern tools that are now available in AdWords, you can very finely select your audience and convey your advertising message to them. Thus, by using AdWords, you make the most of your advertising budgets and get your customers quickly.
This method requires less waiting time for conversions to your site, but at the same time it is quite expensive, as it requires a budget for an advertising company in Google.
Promotion in social networks
SMM OR PROMOTION IN SOCIAL NETWORKS — a complex of works in social networks aimed at increasing the popularity of a brand, product or service, ensuring audience loyalty and growth of business KPIs.
Social networks bring together a huge audience that is potentially open to communication and instant feedback. That is why promotion in social networks is an effective tool that allows you to solve the most important PR tasks.
STAGES OF PROMOTION
1. Studying the audience, drawing up a strategy.
2. Designing a travel guide, developing a content plan.
3. Involvement of the audience.
4. Support and guidance of travelers.
5. Targeted advertising.